Brand Design & positioning
Make your brand memorable and
easier to trust
Rubik turns your brand positioning into the story, system, and investor-facing materials your team needs to earn confidence and grow.
Proofs
Brands running in production.
Not logo presentations. Identity systems live across a site, a product UI, and a year of campaigns.
Proofs
Brands running in production.
Not logo presentations. Identity systems live across a site, a product UI, and a year of campaigns.
A clearer brand with 2× more engagement
SaaS
AI
Framer
A clearer brand with 2× more engagement
SaaS
AI
Framer
foundations
Reusable brand components that help shape the narrative
The engagement connects the big idea to the everyday materials your team needs.
foundations
Reusable brand components that help shape the narrative
The engagement connects the big idea to the everyday materials your team needs.
Logo
Primary mark, secondary marks, and the versions for favicon, app icon, and dark backgrounds.
Logo
Primary mark, secondary marks, and the versions for favicon, app icon, and dark backgrounds.
Graphic elements
Icons, shapes, patterns, and the art direction for photography or illustration.
Graphic elements
Icons, shapes, patterns, and the art direction for photography or illustration.
Type system
Typefaces for web, product, and print, with a scale, weights, and line heights. Licences bought in your name.
Type system
Typefaces for web, product, and print, with a scale, weights, and line heights. Licences bought in your name.
Color system
Primary, secondary, and interface colors, with contrast checked to WCAG AA and exported as tokens.
Color system
Primary, secondary, and interface colors, with contrast checked to WCAG AA and exported as tokens.
Templates
Deck master, social sizes, email, and document templates, editable by your team.
Templates
Deck master, social sizes, email, and document templates, editable by your team.
Guidelines and files
Written rules, a Figma library, and an organised asset library.
Guidelines and files
Written rules, a Figma library, and an organised asset library.
process
From ideation to solid Brand identity
Fast, structured process that keeps clarity, conversion, and quality intact.
process
From ideation to solid Brand identity
Fast, structured process that keeps clarity, conversion, and quality intact.
We interview your team, audit your current assets, and look at how your competitors present themselves.
Launch videos
Launch videos
SaaS explainers & Product demos
SaaS explainers & Product demos
UI motion & micro-interactions
UI motion & micro-interactions
Rive, lottie and jitter animation
Rive, lottie and jitter animation
Social media and ads
Social media and ads
You see two or three complete directions, each applied to a real page.
Territory boards
Territory boards
2-3 full directions
2-3 full directions
Rationale for each
Rationale for each
One direction chosen
One direction chosen
We build the direction you chose into a working system.
Logo and marks
Logo and marks
Type system and licences
Type system and licences
Color and contrast rules
Color and contrast rules
Grid and layout
Grid and layout
Graphic elements
Graphic elements
Art direction
Art direction
We apply it to your homepage, a product screen, a deck, and a set of social posts, so you approve it in context.
Website key screens
Website key screens
Product interface application
Product interface application
Deck template
Deck template
Social and ad templates
Social and ad templates
Email and document templates
Email and document templates
Files, rules, and a walkthrough with the people who will use them.
Brand guidelines
Brand guidelines
Figma library and tokens
Figma library and tokens
Template files
Template files
Asset library with naming
Asset library with naming
Font licences transferred
Font licences transferred
Team walkthrough
Team walkthrough
Why Rubik
We create impeccable brands
Most brand projects stop at the guidelines. Rubik find the story and connects it with a system.
Why Rubik
We create impeccable brands
Most brand projects stop at the guidelines. Rubik find the story and connects it with a system.
One direction, taken all the way.
You pick one of two or three routes and we build that one out properly, instead of splitting the work across variations you will not use.
One direction, taken all the way.
You pick one of two or three routes and we build that one out properly, instead of splitting the work across variations you will not use.
You approve it in context.
Directions are shown on your homepage, a product screen, and a slide before you choose one.
You approve it in context.
Directions are shown on your homepage, a product screen, and a slide before you choose one.
It gets checked against the product.
Color is tested in a dark interface and a dense table. Your engineers receive tokens they can import.
It gets checked against the product.
Color is tested in a dark interface and a dense table. Your engineers receive tokens they can import.
The same team applies it.
Whoever builds the system also builds the site, the deck, and the campaign assets, so the rules stay intact when they get used.
The same team applies it.
Whoever builds the system also builds the site, the deck, and the campaign assets, so the rules stay intact when they get used.
You get working files.
A Figma library, template files, and an asset library, alongside the written guidelines.
You get working files.
A Figma library, template files, and an asset library, alongside the written guidelines.
Why Rubik
We create impeccable brands
Most brand projects stop at the guidelines. Rubik find the story and connects it with a system.
Why Rubik
We create impeccable brands
Most brand projects stop at the guidelines. Rubik find the story and connects it with a system.
Brand audit
Find what’s making your brand feel inconsistent.
Pre-seed to Series A, before a raise, rebrand, or GTM push.
Visual identity audit
Consistency and trust gaps
Competitive/category review
Prioritized improvement plan
Brand audit
Find what’s making your brand feel inconsistent.
Pre-seed to Series A, before a raise, rebrand, or GTM push.
Visual identity audit
Consistency and trust gaps
Competitive/category review
Prioritized improvement plan
Brand identity and system
Build a brand that feels distinct and credible.
Seed to Series B, launches, repositioning, or the next growth stage.
Brand direction
Visual identity
Type + color system
Brand guidelines
Graphic language
+ Website Design & Build
Take the new brand straight into a launch-ready site.
Brand identity and system
Build a brand that feels distinct and credible.
Seed to Series B, launches, repositioning, or the next growth stage.
Brand direction
Visual identity
Type + color system
Brand guidelines
Graphic language
+ Website Design & Build
Take the new brand straight into a launch-ready site.
Brand identity and system
Build a brand that feels distinct and credible.
Seed to Series B, launches, repositioning, or the next growth stage.
Brand direction
Visual identity
Type + color system
Brand guidelines
Graphic language
+ Website Design & Build
Take the new brand straight into a launch-ready site.
Ship more without hiring more.
Popular
Popular
Full Stack Design Team
A senior team assembled and ready to plug into your team.
$50k+ / year savings
Replace 3-5 hires
Dedicated design team
All senior designers
Unlimited requests
Websites + Apps + SaaS
Pitch decks + Marketing collateral
Motion + Launch videos
No-code development
Design director
Project manager
Daily update & weekly report
Async + Slack
Scale up or down any time
Helped our clients raise $20M+
Tool stack
Different stack. Same level polish.
We choose the stack around the project, your team, and what the site needs to support after launch.
Tool stack
Different stack. Same level polish.
We choose the stack around the project, your team, and what the site needs to support after launch.
Figma
Adobe CC
HotJar
PostHog
Google Analytics
Bing Webmaster
Framer
Webflow
Rive
Adobe AE
Jitter
Lottie
Slack
Loom
Notion
ClickUp
Trello
Typeform
Lovable
Cursor
Bolt
Claude
ChatGPT
MidJourney
Lummi
Zapier
Other service
Have more than a brand guidelines on the roadmap?
Share what your team needs next, and we’ll shape the right setup around it.
Other service
Have more than a brand guidelines on the roadmap?
Share what your team needs next, and we’ll shape the right setup around it.
MVP & Product Design
Shape products users understand, trust, and know how to use.
MVP & Product Design
Shape products users understand, trust, and know how to use.
MVP & Product Design
Shape products users understand, trust, and know how to use.
No-code Development
Launch polished websites and MVPs without a long dev cycle.
No-code Development
Launch polished websites and MVPs without a long dev cycle.
No-code Development
Launch polished websites and MVPs without a long dev cycle.
Website Design
Turn your website into a clearer, stronger path to conversion.
Website Design
Turn your website into a clearer, stronger path to conversion.
Website Design
Turn your website into a clearer, stronger path to conversion.
Framer Development
Turn great designs into fast, scalable Framer websites.
Framer Development
Turn great designs into fast, scalable Framer websites.
Framer Development
Turn great designs into fast, scalable Framer websites.
GTM & Marketing
Give every launch and campaign the design it needs to perform.
GTM & Marketing
Give every launch and campaign the design it needs to perform.
GTM & Marketing
Give every launch and campaign the design it needs to perform.
Motion & Launch Video
Make products easier to understand and launches harder to ignore.
Motion & Launch Video
Make products easier to understand and launches harder to ignore.
Motion & Launch Video
Make products easier to understand and launches harder to ignore.
FAQ
Asked on almost every call.
FAQ
Asked on almost every call.
Why not just hire a designer or use an agency?
Sometimes that's the right call. But if you need steady output without the hiring grind or agency overhead, a subscription wins.
•
Start in days, not weeks
•
One flat monthly price, no scoping documents or hourly billing
•
Senior designers only, no juniors learning on your budget
•
Pause or adjust when priorities move
Why not just hire a designer or use an agency?
Sometimes that's the right call. But if you need steady output without the hiring grind or agency overhead, a subscription wins.
•
Start in days, not weeks
•
One flat monthly price, no scoping documents or hourly billing
•
Senior designers only, no juniors learning on your budget
•
Pause or adjust when priorities move