mvp & product design
We make complex products feel obvious for AI, SaaS startups.
UX and UI for SaaS products, dashboards, and apps. From first MVP to platforms with 1M+ users.
Proofs
Product design for growing companies
From MVP to live product, we make the experience clearer, more consistent, and easier to grow.
Proofs
Product design for growing companies
From MVP to live product, we make the experience clearer, more consistent, and easier to grow.
A clearer brand with 2× more engagement
SaaS
AI
Framer
A clearer brand with 2× more engagement
SaaS
AI
Framer
Product foundations
Screens are the output. The system is the work.
What separates a product that survives forty features from one that gets rebuilt at feature twelve.
Product foundations
Screens are the output. The system is the work.
What separates a product that survives forty features from one that gets rebuilt at feature twelve.
Flows before screens
We map the job the user is doing before drawing anything, so the screens have somewhere to sit and a reason to exist.
Flows before screens
We map the job the user is doing before drawing anything, so the screens have somewhere to sit and a reason to exist.
Edge cases designed, not discovered
Empty, loading, error, permission, and too-much-data states are part of the first pass, not a bug ticket in month three.
Edge cases designed, not discovered
Empty, loading, error, permission, and too-much-data states are part of the first pass, not a bug ticket in month three.
One system, many features
Components, tokens, and patterns your team reuses, so feature 40 still looks like it came from the same company as feature 1.
One system, many features
Components, tokens, and patterns your team reuses, so feature 40 still looks like it came from the same company as feature 1.
Complexity made legible
Dashboards, data tables, and AI output designed so a user reads the important thing first and the rest when they need it.
Complexity made legible
Dashboards, data tables, and AI output designed so a user reads the important thing first and the rest when they need it.
Built to be built
Specs, states, and tokens your engineers can implement without booking a meeting to ask what happens on hover.
Built to be built
Specs, states, and tokens your engineers can implement without booking a meeting to ask what happens on hover.
Room to scale
Structure that holds when the product adds roles, permissions, an admin layer, and a second product line.
Room to scale
Structure that holds when the product adds roles, permissions, an admin layer, and a second product line.
process
From product context to build-ready design.
Fast, structured process that keeps clarity, conversion, and quality intact.
process
From product context to build-ready design.
Fast, structured process that keeps clarity, conversion, and quality intact.
Your users, the job they're doing, your data model, and where the product loses people today.
Stakeholder interviews
Stakeholder interviews
User and support-ticket review
User and support-ticket review
Competitive teardown
Competitive teardown
Jobs and flows map
Jobs and flows map
Prioritised problem list
Prioritised problem list
Journeys and edge cases mapped before anyone opens a UI file.
User flows
User flows
Information architecture
Information architecture
Wireframes
Wireframes
Edge case inventory
Edge case inventory
Navigation model
Screens built from a component set, with every state designed, not just the happy path.
Key screens
Key screens
Component library
Component library
Tokens for type, color, spacing
Tokens for type, color, spacing
Empty, loading, error, permission states
Empty, loading, error, permission states
Responsive and density rules
Responsive and density rules
A clickable build tested with real users while it's still cheap to change.
Clickable prototype
Clickable prototype
Usability test plan
Usability test plan
Session findings
Session findings
Iterated screens
Iterated screens
Specs, tokens, and behaviour notes, and we stay available while it gets built.
Figma source and specs
Figma source and specs
Token and component documentation
Token and component documentation
Interaction and behaviour notes
Interaction and behaviour notes
Build QA support
Build QA support
Design review during implementation
Design review during implementation
why choose rubik
Design product that coverts users
Handing over a beautiful file is the easy half. We're judged on what actually ships.
why choose rubik
Design product that coverts users
Handing over a beautiful file is the easy half. We're judged on what actually ships.
We design for your engineers too.
States, specs, tokens, and behaviour notes. The handoff is a deliverable with a definition of done, not an email with a link.
We design for your engineers too.
States, specs, tokens, and behaviour notes. The handoff is a deliverable with a definition of done, not an email with a link.
Complex domains, not consumer toys.
Dashboards, data tables, permissions, billing, AI output. Products where the hard part is making dense information readable.
Complex domains, not consumer toys.
Dashboards, data tables, permissions, billing, AI output. Products where the hard part is making dense information readable.
We work inside your rituals.
Your sprint cycle, your issue tracker, your Slack. No monthly reveal, no design happening in a separate universe from the build.
We work inside your rituals.
Your sprint cycle, your issue tracker, your Slack. No monthly reveal, no design happening in a separate universe from the build.
Prototyped before it's committed.
Flows get tested while they're a file, not after a sprint has been spent building the wrong one.
Prototyped before it's committed.
Flows get tested while they're a file, not after a sprint has been spent building the wrong one.
One system, forty features later.
Components and rules that hold as the product grows, which is the difference between a design system and a folder of screens.
One system, forty features later.
Components and rules that hold as the product grows, which is the difference between a design system and a folder of screens.
engagement
Pick your scope
Three ways in. We'll point you at the right one on the call.
engagement
Pick your scope
Three ways in. We'll point you at the right one on the call.
Product audit
For teams who know something is off but not what.
Pre-raise, churn questions, support tickets piling up
Heuristic and flow audit
Session and support review
Prioritised fix list
Effort against impact ranking
[1-2 weeks], fixed scope
You keep the findings either way
Product audit
For teams who know something is off but not what.
Pre-raise, churn questions, support tickets piling up
Heuristic and flow audit
Session and support review
Prioritised fix list
Effort against impact ranking
[1-2 weeks], fixed scope
You keep the findings either way
MVP design
For the first version that has to hold up in front of real users.
Pre-seed to seed, building the first product
Flows and information architecture
Key screens designed
Component library and tokens
Clickable prototype
Dev handoff and build support
MVP design
For the first version that has to hold up in front of real users.
Pre-seed to seed, building the first product
Flows and information architecture
Key screens designed
Component library and tokens
Clickable prototype
Dev handoff and build support
MVP design
For the first version that has to hold up in front of real users.
Pre-seed to seed, building the first product
Flows and information architecture
Key screens designed
Component library and tokens
Clickable prototype
Dev handoff and build support
Ship more without hiring more.
Popular
Popular
Full Stack Design Team
A senior team assembled and ready to plug into your team.
$50k+ / year savings
Replace 3-5 hires
Dedicated design team
All senior designers
Unlimited requests
Websites + Apps + SaaS
Pitch decks + Marketing collateral
Motion + Launch videos
No-code development
Design director
Project manager
Daily update & weekly report
Async + Slack
Scale up or down any time
Helped our clients raise $20M+
AI cleanup →
For products built with Lovable, Bolt, Cursor, or v0 that need to be made trustworthy before the next raise.
Tool stack
Different stack. Same level polish.
We choose the stack around the project, your team, and what the site needs to support after launch.
Tool stack
Different stack. Same level polish.
We choose the stack around the project, your team, and what the site needs to support after launch.
Figma
Adobe CC
HotJar
PostHog
Google Analytics
Bing Webmaster
Framer
Webflow
Rive
Adobe AE
Jitter
Lottie
Slack
Loom
Notion
ClickUp
Trello
Typeform
Lovable
Cursor
Bolt
Claude
ChatGPT
MidJourney
Lummi
Zapier
Other service
Have more than a brand guidelines on the roadmap?
Share what your team needs next, and we’ll shape the right setup around it.
Other service
Have more than a brand guidelines on the roadmap?
Share what your team needs next, and we’ll shape the right setup around it.
MVP & Product Design
Shape products users understand, trust, and know how to use.
MVP & Product Design
Shape products users understand, trust, and know how to use.
MVP & Product Design
Shape products users understand, trust, and know how to use.
No-code Development
Launch polished websites and MVPs without a long dev cycle.
No-code Development
Launch polished websites and MVPs without a long dev cycle.
No-code Development
Launch polished websites and MVPs without a long dev cycle.
Website Design
Turn your website into a clearer, stronger path to conversion.
Website Design
Turn your website into a clearer, stronger path to conversion.
Website Design
Turn your website into a clearer, stronger path to conversion.
Framer Development
Turn great designs into fast, scalable Framer websites.
Framer Development
Turn great designs into fast, scalable Framer websites.
Framer Development
Turn great designs into fast, scalable Framer websites.
GTM & Marketing
Give every launch and campaign the design it needs to perform.
GTM & Marketing
Give every launch and campaign the design it needs to perform.
GTM & Marketing
Give every launch and campaign the design it needs to perform.
Motion & Launch Video
Make products easier to understand and launches harder to ignore.
Motion & Launch Video
Make products easier to understand and launches harder to ignore.
Motion & Launch Video
Make products easier to understand and launches harder to ignore.
faq
Asked on almost every product call.
faq
Asked on almost every product call.
What does an MVP engagement cover?
Flows, wireframes, UI, a design system, and production-ready screens for the core product path. Enough for your engineers to build without guessing.
What does an MVP engagement cover?
Flows, wireframes, UI, a design system, and production-ready screens for the core product path. Enough for your engineers to build without guessing.